Electronic Arts is launching a freemium mobile game based on The Simpsons franchise in the next few weeks, with the hope that it will be "one of the biggest titles this year."
The Simpsons: Tapped Out
will be available for iPhone and iPad, with an Android version at a later date, and will be free-to-play with in-app purchases. Naturally, doughnuts will be used as virtual currency, reports Cnet
The release comes as part of EA's push into the mobile freemium space. The company has previously released
a free-to-play mobile version of its hit franchise The Sims
is due to have voice acting from the TV show's actors, as well as dialogue from the show's writers. Players are asked to rebuild Springfield after Homer accidentally causes a nuclear explosion.
Bernard Kim, SVP for social and mobile at EA, said of the upcoming Simpsons game
, "We've invested a lot. It's absolutely a top-tier development priority for us."