Electronic Arts is launching a freemium mobile game based on The Simpsons franchise in the next few weeks, with the hope that it will be "one of the biggest titles this year."
The Simpsons: Tapped Out will be available for iPhone and iPad, with an Android version at a later date, and will be free-to-play with in-app purchases. Naturally, doughnuts will be used as virtual currency,
reports Cnet.
The release comes as part of EA's push into the mobile freemium space. The company
has previously released a free-to-play mobile version of its hit franchise
The Sims.
Tapped Out is due to have voice acting from the TV show's actors, as well as dialogue from the show's writers. Players are asked to rebuild Springfield after Homer accidentally causes a nuclear explosion.
Bernard Kim, SVP for social and mobile at EA,
said of the upcoming Simpsons game, "We've invested a lot. It's absolutely a top-tier development priority for us."
