As more and more developers consider localizing their mobile games for international markets, China and other Asian markets have (understandably) garnered the lion's share of attention due to the rapid growth
of their mobile markets.
However, a new report on the global state of the Android game industry
from mobile analytics firm Flurry provides a fresh perspective by suggesting that Android games see the greatest daily playtime in the West -- specifically, Russia, Germany and the United States.
According to the report -- which sourced data from 60,000 mobile devices worldwide in January 2014 -- the average Android user spends 37 minutes a day playing games on their mobile device. In the United States that average jumps up to 51.8 minutes a day, followed by Germany's average of 47.1 minutes/day and Russia's 40.8 minutes/day.
China actually ranks far behind in Flurry's charts, which suggest the average Chinese Android user plays games on their device(s) for just 28.6 minutes a day.
It's also interesting to note that Flurry pegs action, arcade and casual games as the world's most popular Android game genres by a wide margin, at least in terms of average playtime.
The company's full report
is worth reading if you're an Android developer, as it incorporates some graphical breakdowns of what genres of Android games are popular in different countries around the world. China, South Korea and the U.S. all show strong preferences for arcade and action games, for example, while casual games seem to be most popular in Russia and puzzle games narrowly take the top spot in Germany.