"We’ve gone from the personification of what we believe women should look like in a video game, to actually involving women in making video games, to today where at Electronic Arts we have some of our most powerful franchises overseen by women who manage hundreds of men."
- Electronic Arts COO Peter Moore touts his sharpening focus on diversity in game development.
Hiring (and retaining) women in the game industry is an ongoing challenge, evinced recently in a GDC Europe panel discussion by women executives at notable game companies.
Women like Samantha Ryan and Jade Raymond have recently claimed top spots at EA's mobile division and its new Montreal studio Motive (respectively), and now company exec Peter Moore is touting their careers as a barometer of change for both EA and the industry at large.
"We all need to step back sometimes and think about the environments we create for our people, the opportunities we create for people internally, and equally importantly how you bring new blood into the company," Moore said in a recent interview with Fortune. “It can’t all be white males. As a result, I think that hiring managers at EA over the last couple of years have had a sharper focus on diversity. I know that my teams around the world have."
The feature goes on to call out a number of high-ranking women at EA (including EA Dice executive producer Sara Jansson, Sims 4 executive producer Rachel Franklin, and Star Wars Battlefront senior producer Sigurlina Ingvarsdottir) and note that Moore reportedly sees "a good 40 percent of The Sims development team is made up of women" when he walks through EA Redwood Shores.