- Oculus VR co-founder Palmer Luckey In a new interview from the Oculus Connect event in Los Angeles this past weekend, CNET speaks to co-founder Oculus VR Palmer Luckey about the challenges and opportunities of VR as his company draws nearer to making a commercial product out of its Rift headset. While the perception of VR as for basement-dwelling teenagers is "going to be a difficult perception to overcome," and he name-checked "Halo" as an impediment to Oculus' image with mainstream consumers, Luckey also talked up the fact that major, triple-A studios are currently working on VR projects: "A lot of them are investing in VR right now. I can't say anything specifically, but there are multibillion-dollar game development studios doing serious work in VR," he told CNET. That, coupled with the other possibilities VR opens -- "VR cinema or 3D-360 degree panoramas or [the ability to] communicate with people over long distances" -- will broaden the market for Oculus VR's Rift headset when it does launch (most likely sometime next year.) For more on VR and the Oculus Connect event, check out all our stories from over the weekend.