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Augmented reality outfit Octi has raised $7.5 million in seed funding to help it create AR tech that can understand the human body and its movements.

Chris Kerr, News Editor

July 17, 2018

1 Min Read

Augmented reality outfit Octi has raised $7.5 million in seed funding to help it create AR tech that can understand the human body and its movements. 

As reported by TechCrunch, the company is looking beyond "plane-based" AR tech -- which is generally used to make something appear on a real-world background or surface -- with the aim of applying AR effects to our limb-strewn organic forms.

Various demos show how the tech can be used to overlay bright squiggly lines on people while they dance around, erase them from scenes entirely, or tie effects to gestures such as the 'make it rain' hand motion. 

It uses machine learning tech to achieve those results, with the system first detecting key points on its human subjects (think eyes, nose, hips, and elbows) before constructing a model of their skeleton. 

Company CEO Justin Fuisz suggests Octi could be prove useful in a number of fields, such as fashion, fitness, entertainment, and the games industry. If your interest is piqued, you can take it for a spin by downloading the demo app from the Octi website.

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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