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Nielsen: MW3, GoW 3 Top Holiday Wish Lists

Ahead of the Holiday shopping season, tracking firm Nielsen has named its "Top 20 Games to Watch," saying that Modern Warfare 3 leads desirability at 27 percent, followed by Gears Of War 3.
Tracking firm Nielsen has put together its Top 20 Games To Watch, saying that a survey of desire for upcoming titles puts Activision's Modern Warfare 3 at the top of the list. According to Nielsen, 27 percent of respondents placed the game in their top 5 games they hoped to get in the next few months. This put the Infinity Ward and Sledgehammer Games-produced title well ahead of the second and third-place Gears of War 3 and Madden NFL 12, both at 19 percent. As Nielsen points out, only one game on its list of twenty -- Deep Silver's Dead Island -- is a new IP, with the remaining 19 being either sequels or continuations of existing game franchises. The online survey was conducted between August 21 and September 17 between Nielsen and 5,000 of what the company described as "active gamers." Also popular on the list were Ubisoft's Assassin's Creed: Revelations (17 percent), Warner Bros.' Batman: Arkham City (15 percent) and Nintendo's The Legend of Zelda: Skyward Sword (14 percent). The full list, courtesy Nielsen, follows. Note that key elements of online conversations were assessed and provided by NM Incite:
Title Genre Platforms Publisher % Choosing as Top 5 Key Elements of Online Conversations
Call of Duty: Modern Warfare 3 Shooter 360, PS3, Wii, PC Activision 27% upcoming launch parties, changes in the new game, ‘darker mood’, hardened version vs standard
Gears of War 3 Shooter 360 Microsoft Game Studios 19% high anticipation for launch, best prices at retailers, sharing info on codes and downloads
Madden NFL 12 Sports (Simulated) 360, PS3, Wii, PSP Electronic Arts 19% challenge matches, calling in sick in order to play
Assassin’s Creed: Revelations Action / Adv 360, PS3, PC Ubisoft 17% downloadable previews, multi-player functionality
Batman: Arkham City Action / Adv 360, PS3, PC Warner Bros Interactive 15% new villains in the game
The Legend of Zelda: Skyward Sword Action / Adv Wii Nintendo 14% nostalgia for series brings back ‘old school’ gamers, similar feel to Ocarina Of Time
Battlefield 3 Shooter 360, PS3, PC Electronic Arts 12% many feel this title is superior to competing titles in the genre, differences in game performance by platform
Just Dance 3 Music / Rhythm 360, PS3, Wii Ubisoft 12% excitement for new tracks announced
NBA 2K12 Sports (Simulated) 360, PS3, Wii, PC, PSP 2K Interactive 9% online demos, discussions of how to adjust schedule to allow more time to play
Need for Speed: The Run Racing / Driving 360, PS3, Wii, PC, 3DS Electronic Arts 9% exclusive Porsche models in the game, anticipation as a holiday gift
Uncharted 3: Drake’s Deception Action / Adv PS3 Sony Computer Entertainment 9% high expectations of this title being even better than the previous iterations
Mario & Sonic at the London 2012 Olympic Games Sports (Arcade) Wii, 3DS SEGA 8% gaming experts mention this title alongside other titles announced at the 3DS conference
LEGO Harry Potter: Years 5-7 Action / Adv 360, PS3, Wii, PC, PSP, DS, 3DS Warner Bros Interactive 8% sharing previews and speculation on the upcoming game
FIFA Soccer 12 Sports (Simulated) 360, PS3, Wii, PC, PSP, DS, 3DS Electronic Arts 8% FIFA vs Madden, desires for more pro and career mode options in the new release
The Elder Scrolls V: Skyrim RPG 360, PS3, PC Bethesda Softworks 8% M rating / graphic nature not a deterrent, daily countdown until release
Dead Island Action / Adv 360, PS3, PC Deep Silver 7% looking for gaming partners for online co-op
Kinect Sports: Season 2 Sports (Arcade) 360 Microsoft Game Studios 6% high expectations for the upcoming sequel, considerable attention from casual gamers
Resistance 3 Shooter PS3 Sony Computer Entertainment 4% franchise fans call it a ‘must have’ ‘game of the year’
Dance Central 2 Music / Rhythm 360 Microsoft Game Studios 4% enthusiasm for the ability to import songs from the original title
Deus Ex: Human Revolution Shooter 360, PS3, PC Square Enix 3% best prices at retailers, differences in game performance by platform

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