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New Call of Duty trailer racks up record 'dislikes,' but Activision's unfazed

"This is an industry like no other, and a fan base like no other, and we love that our fans treat this franchise like it's their own and have such strong points of view about it."

Since being unveiled earlier this week, the trailer for Call of Duty: Infinite Warfare has been "disliked" by hundreds of thousands viewers, with many YouTube commenters taking issue with the franchise's continued push towards the future and the incorporation of sci-fi elements.

In fact, according to a playlist that keeps tabs on the most disliked uploads, the Infinite Warfare trailer is currently the most disliked game-related video of all time, having racked up 466,000 dislikes, and 200,000 likes, out of 9.2 million total views. 

It's not the ideal start for the latest installment in Activision's annual series, but the company isn't outwardly concerned, pointing to the success of Black Ops II -- which, at the time, had the most dislikes of any reveal trailer it had uploaded -- as evidence that opinions are rarely set in stone. 

"This is an industry like no other, and a fan base like no other, and we love that our fans treat this franchise like it's their own and have such strong points of view about it," said Activision Publishing CEO, Eric Hirshberg, responding to an analyst's question as part of a quarterly earnings call.

"The fact is, while it's very early, pre-orders are off to a very strong start," Hirshberg said. "Views of the reveal trailer that you referred to are up and, in fact, the number of likes per view on the Infinite Warfare reveal trailer are also the highest we've ever seen. 

"We've seen this in the franchise before. The reveal trailer for Black Ops II, which took the franchise into the future for the first time, had the most dislikes of any reveal trailer we had ever made at that time. And that, of course, went on to become our most successful game ever."

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