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Netflix Still Undecided On Game Rentals

Netflix is still undecided on whether it will incorporate games into its business, following its now-canceled plan to segregate its physical and digital businesses.
When Netflix canceled its plans earlier this month to separate its DVD-by-mail business into a separate brand called Qwikster, its announced plans to integrate console games into that business remained in question. The company was still unclear on those plans when it updated its investors on Monday. "We have yet to decide whether or not to offer video game discs," CEO Reed Hastings said. "The decision will have little financial impact either way." When the company announced Qwikster last month, it said the service would include game discs for the Xbox 360, PlayStation 3 and Xbox 360. "Members have been asking for video games for many years, and now that DVD by mail has its own team, we are finally getting it done," Hastings said at the time. The move, should it go through, would provide substantial competition to games-by-mail rental service Gamefly.

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