Sponsored By

The National Basketball Association (NBA) has signed a new multi-year global partnership extension with NBA 2K publisher 2K Games.

Chris Kerr, News Editor

January 17, 2019

1 Min Read

The National Basketball Association (NBA) has signed a new multi-year global partnership extension with NBA 2K publisher 2K Games. 

2K's parent company Take-Two described the deal as "significant" but failed to talk specifics, although The Wall Street Journal claims it will cost the publisher around $1.1 billion over seven years. 

To-date, the NBA 2K series has sold-in over 86 million units worldwide, with NBA 2K18 currently holding the series sales record after shifting more than 10 million copies globally. 

"The NBA has been an outstanding partner throughout the history of the NBA 2K franchise, contributing significantly to its unparalleled success and the ability to grow its audience around the world across a myriad of platforms and offerings," said Take-Two CEO, Strauss Zelnick.

"We're thrilled to be in business with the entire team at the NBA, and enter into the longest-ever partnership extension between our organizations."

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

Daily news, dev blogs, and stories from Game Developer straight to your inbox

You May Also Like