informa
1 min read
article

Mobile studio Cerberus Interactive nets $1.75 million in funding

Austin-based mobile studio Cerberus Interactive has secured $1.75 million in funding to further develop its 'marketing-first' approach to game design.

Austin-based mobile studio Cerberus Interactive has secured $1.75 million in funding to further develop its 'marketing-first' approach to game design. 

If you're wondering what such an approach might entail, it sounds fairly similar to Early Access, with Cerberus explaining it will utilize digital marketing techniques and community engagement during the development process to scope out demand for features and content prior to implementation. 

"We believe our marketing-driven approach to game design is a new way forward for mobile game development that has double fold benefits -- players get features which are important to them, and studios are able to mitigate financial losses," said studio co-founder Sami Khan. 

The company's first title is Atlas Empires, a multiplayer AR game that asks players to claim and defend land by constructing and attacking forts in real-world locations.

Latest Jobs

Treyarch

Playa Vista, California
6.20.22
Audio Engineer

Digital Extremes

London, Ontario, Canada
6.20.22
Communications Director

High Moon Studios

Carlsbad, California
6.20.22
Senior Producer

Build a Rocket Boy Games

Edinburgh, Scotland
6.20.22
Lead UI Programmer
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more