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Mobile analytics platform Kontagent just raised nearly $5 million

The funding follows news of a merger between Kontagent and mobile game marketing company PlayHaven to form a unified platform for mobile developers seeking to plan, publicize and monetize their games.
Mobile analytics company Kontagent filed an SEC form today accounting for nearly $5 million in financing raised from investors during a recent round of funding, according to a report from VentureBeat. Kontagent, whose customers include Halfbrick, EA and Ubisoft, announced it was merging with mobile game marketing platform PlayHaven in December 2013 to create an advanced platform that mobile developers could use to "understand users, predict meaningful behaviors and take action–impacting key mobile business goals from a single solution," according to a FAQ sheet detailing the merger. If they can deliver on that promise, the combined toolset could help mobile game developers better understand their target player market. For now both companies' products remain separate, though they are expected to merge over time to form a unified platform for mobile developers looking to plan, publicize and monetize their games. This most recent round of funding brings the combined total capital raised by both companies to roughly $26 million.

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