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MAG Interactive acquires mobile studio Apprope for $6 million

Swedish game company MAG Interactive has purchased mobile studio Apprope for an initial SEK 50 million.

Chris Kerr, News Editor

December 21, 2020

1 Min Read
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Swedish game company MAG Interactive has purchased mobile studio Apprope for an initial SEK 50 million ($6 million). 

Founded in 2012 and also based in Sweden, Apprope is best known for creating casual word and trivia titles like Word Mansion and Word Bubbles, the latter of which has amassed 10 million downloads and generated sales of roughly SEK 100 million ($12 million). 

The company's entire game portfolio has attracted a combined 55 million players to-date, helping Apprope remain profitable since its inception. 

"We are impressed by Apprope's combination of rapid development and high quality, together with a clear focus on profitability," said MAG chief exec Daniel Hasselberg. "They have structured their product development in such a way that we see good opportunities to build more products with the same game engine as Word Mansion."

Following the deal, Apprope will continue to operate as an independent company under the MAG umbrella.

About the Author

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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