In a world where digital games are quickly becoming the standard, you'd be forgiven for not remembering that some game players don't have the means to make online transactions. They need to pay with cash.
One of the leading companies servicing this market is
Rixty, which sells voucher cards that can be exchanged online for credits toward its partners' games, including popular titles like
World of Tanks and
Runes of Magic. The company serves both the United States and Brazil, and claims to sell cards at over 141,000 locations between the two regions.
Rixty's operations are about to spread a whole lot further: on Tuesday, the company announced that Asia's leading e-payment company, MOL AccessPortal, is now its majority shareholder. MOL provides a similar service to other parts of the world -- including Malaysia, Singapore, the Philippines, Thailand, Indonesia, India, Australia and New Zealand, across 360,000 retail locations.
According to Rixty, the two companies will combine resources to expand each others' global reach. The shares purchase does not appear to be a takeover bid,
according to TechCrunch.
