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Keywords Studios has purchased game marketing agency Marverick Media for a fee that could rise to $4.7 million.Â

Chris Kerr, News Editor

August 27, 2020

1 Min Read

Keywords Studios has purchased game marketing agency Marverick Media for a fee that could rise to £3.6 million ($4.7 million). 

The deal will see Keywords hand over £2.4 million ($3.1 million) in cash and £0.3 million ($0.4 million) in newly issued ordinary shares. The remaining £0.9 million ($1.2 million) will be paid in a mixture of cash and shares based on six month post-completion performance targets. 

Founded in 1995, Marverick is a creative marketing company that has experience in TV commercial and live action projects as well as video game trailers, key art, and social media work. It has worked with a number of notable clients including Square Enix, Zynga, Koch Media, and Bandai Namco. 

Keywords claims the move will "broaden and deepen" its range of marketing services, benefitting its wider client base. It's the second purchase the Irish company has made since raising $132 million to fund new deals, with the first being its acquisition of engineering service provider Coconut Lizard for $2.47 million.

 

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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