informa
/
1 MIN READ
News

Keywords acquires game marketing agency Maverick for $4.7 million

Keywords Studios has purchased game marketing agency Marverick Media for a fee that could rise to $4.7 million. 

Keywords Studios has purchased game marketing agency Marverick Media for a fee that could rise to £3.6 million ($4.7 million). 

The deal will see Keywords hand over £2.4 million ($3.1 million) in cash and £0.3 million ($0.4 million) in newly issued ordinary shares. The remaining £0.9 million ($1.2 million) will be paid in a mixture of cash and shares based on six month post-completion performance targets. 

Founded in 1995, Marverick is a creative marketing company that has experience in TV commercial and live action projects as well as video game trailers, key art, and social media work. It has worked with a number of notable clients including Square Enix, Zynga, Koch Media, and Bandai Namco. 

Keywords claims the move will "broaden and deepen" its range of marketing services, benefitting its wider client base. It's the second purchase the Irish company has made since raising $132 million to fund new deals, with the first being its acquisition of engineering service provider Coconut Lizard for $2.47 million.

 

Latest Jobs

Treyarch

Playa Vista, Los Angeles, CA, USA
9.12.23
Senior Level Designer (Zombies)

PlayStation Studios Creative Arts

Petaling Jaya, Selangor, Malaysia
9.14.23
Lead Concept Artist

High Moon Studios

Carlsbad, CA, USA
9.20.23
Technical Designer at High Moon Studios

High Moon Studios

Carlsbad, CA, USA
9.18.23
VFX Artist
More Jobs   

CONNECT WITH US

Explore the
Advertise with
Follow us

Game Developer Job Board

Game Developer

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Advertise with

Game Developer

Engage game professionals and drive sales using an array of Game Developer media solutions to meet your objectives.

Learn More
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more