Japanese mobile platform Metaps establishes European HQ

Newsbrief: Japanese monetization platform Metaps today announced its move into the European mobile game and app market, with the establishment of a UK subsidiary in London. The company plans to reach out to European mobile developers in the coming months, and hopes that having offices in Europe will help to strengthen relationships with these devs. Tim Jones, previously sales director at marketing firm Fiksu, is leading Metaps's new European push. The company said last year that a surge in Japanese mobile game publishers is helping its business boom.