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Hypercasual mobile game publisher Voodoo has acquired cross-channel marketing automation platform Bidshake for an undisclosed fee.

Chris Kerr, News Editor

June 11, 2021

1 Min Read

Hypercasual mobile game publisher Voodoo has acquired cross-channel marketing automation platform Bidshake for an undisclosed fee. 

Based in Tel Aviv, Bidshake is described a "one-stop automation platform for all user acquisition and monetisation needs." 

Voodoo explained that Bidshake will continue to operate independently post-acquisition while working to expand its roster of clients and extend its range of products and services. 

Bidshake co-founders Stephane Pitoun and Alexandra Palacci said the deal will allow it to help even more mobile developers "navigate through and increasingly competitive and data-driven environment." 

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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