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Hypercasual publisher Voodoo acquires marketing company Bidshake

Hypercasual mobile game publisher Voodoo has acquired cross-channel marketing automation platform Bidshake for an undisclosed fee.

Hypercasual mobile game publisher Voodoo has acquired cross-channel marketing automation platform Bidshake for an undisclosed fee. 

Based in Tel Aviv, Bidshake is described a "one-stop automation platform for all user acquisition and monetisation needs." 

Voodoo explained that Bidshake will continue to operate independently post-acquisition while working to expand its roster of clients and extend its range of products and services. 

Bidshake co-founders Stephane Pitoun and Alexandra Palacci said the deal will allow it to help even more mobile developers "navigate through and increasingly competitive and data-driven environment." 

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