Hypercasual mobile game publisher Voodoo has acquired cross-channel marketing automation platform Bidshake for an undisclosed fee.
Based in Tel Aviv, Bidshake is described a "one-stop automation platform for all user acquisition and monetisation needs."
Voodoo explained that Bidshake will continue to operate independently post-acquisition while working to expand its roster of clients and extend its range of products and services.
Bidshake co-founders Stephane Pitoun and Alexandra Palacci said the deal will allow it to help even more mobile developers "navigate through and increasingly competitive and data-driven environment."