informa
1 MIN READ
News

Humble experiments with giving streamers a cut of game bundles they promote

The folks behind Humble Bundle are beta-testing a new Partner program that allows select streamers to promote (and take a cut of) Humble game bundles using a special referral link.

Heads up, game industry watchers: The folks behind Humble Bundle are beta-testing a new Partner program that allows select streamers to promote -- and take a cut of -- Humble game bundles using a special referral link.

What's most striking about this new program, which may well boost sales of games in Humble Bundles, is that it hasn't happened already. Video game streamers and YouTubers have long been earning money by promoting games and game vendors, though not always in a way that's transparent enough to meet the FTC's disclosure guidelines.

Transparency seems to be a key concern for Humble, as it notes early on in a blog post about the (beta) Partner program today that "Nothing is hidden.  If you are supporting a partner, you’ll see it plainly at the top of the bundle page and the URL includes the partner’s name."

The partner in question will be integrated into Humble's established "pay what you want, to who you want" payment scheme (with a default 15 percent cut) alongside Humble itself, charities and the developers of the games in the bundle.

It's unclear when Humble expects to launch the Partner program out of beta. For more details (and links to sign up to participate, if you're so inclined) check out the Humble Partner beta FAQ.

Latest Jobs

Manticore Games

San Mateo, California
8.23.22
Senior Software Engineer - Mobile

Sony PlayStation

San Diego, California
6.23.22
Sr. Online Programmer

The Walt Disney Company

Glendale, California
8.1.22
Associate Marketing Manager - Walt Disney Games

Insomniac Games

Burbank, California
8.26.22
Accessibility Design Researcher
More Jobs   

CONNECT WITH US

Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more