informa
/
1 MIN READ
News

Historian completes 5-year quest to acquire & preserve the first NES ad

Video game historian Frank Cifaldi has successfully completed a quest to acquire and record for posterity what he believes to be the very first advertisement for the Nintendo Entertainment System.

There's a nice post up on Kotaku today detailing video game historian (and former Gamasutra editor) Frank Cifaldi's successful five-year quest to acquire and record for posterity what he believes to be the very first advertisement for the Nintendo Entertainment System.

This is, to Cifaldi (and Gamasutra's) knowledge, the first time anyone has scanned the ad and published it online. It reportedly appeared in a late 1984 issue of Computer Electronics magazine, and now -- roughly 32 years later -- it provides devs and game industry history buffs a look back at how Nintendo was positioning itself for the Western debut of arguably its most important game console.

"See Nintendo unveil home entertainment's future, January 5-8," reads the ad, referring to the dates of the 1985 (Winter) Consumer Electronics Show. "Even skeptics are welcome."

Of course, the console that appears in the magazine doesn't look much like the NES that went on to launch in North America the following year; the one in the magazine looks far more like the AVS (or Advanced Video System), a prototypical predecessor to the NES that Nintendo at one point intended to launch in the U.S. As at least one person on Twitter pointed out, Nintendo currently displays a prototype AVS under glass at its Nintendo World Store in New York City.

Latest Jobs

Cryptic Studios

Remote
1.19.23
Senior Producer

Night School Studio

Los Angeles, CA, USA
1.09.23
Level Designer / Scripter, Games Studio

Fast Travel Games

Hybrid (Stockholm, Sweden)
1.09.23
Social Media / Community Manager
More Jobs   

CONNECT WITH US

Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more