informa
News

Half of all PC players wait for sales before purchasing games

New research from the NPD Group, based on a survey PC and Mac users who actively play games, says a lot of people are doing so -- but often at a discount.
A new report from market research firm The NPD Group says that 37 percent of Americans are playing PC games -- but many are waiting for sales before they purchase them. 46 percent of respondents had visited a digital storefront to buy games in the last year, and "half of PC gamers who play digital and/or physical games on the computer are expecting there to always be a sale right around the corner," said NPD analyst Liam Callahan. 51 percent of the survey's respondents were male, and 49 percent female. The report breaks survey respondents into three segments: heavy core (5+ hours a week in "core" genres) light core (less than 5 in "core" genres) and casual. By and large, the two "core" segments were male, while "casual" was "overwhelmingly" female. The data was gathered from an online survey of 6,225 people aged 9 or older, of which 2,312 were qualified as "PC gamers" by NPD -- those who are currently playing a game on a PC or Mac. The PC audience is older, with an average age of 38, and an average household income of $69k. You can find out more at NPD's site.

Latest Jobs

Pocketwatch Games

Remote
01.05.22
Senior Gameplay Engineer

Disbelief

Cambridge, Massachusetts
01.07.22
Jr. Programmer

Gameloft Australia

Brisbane, Australia
01.06.21
Creative Director

Sucker Punch Productions

Bellevue, Washington
01.06.22
Senior Systems Designer
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more