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Glu's Breslin: Freemium, Going Multiplatform Crucial To Mobile Success

In Gamasutra's latest feature, a smartphone and tablet gaming rundown, Glu Mobile VP of marketing Mike Breslin says that freemium is the answer, and so are multiplat
In Gamasutra's latest feature, a smartphone and tablet game development rundown, Glu Mobile VP of marketing Mike Breslin says that freemium is the answer, and so are multiplatform releases on Android and iOS. "Volume is the answer," says Breslin. "With the freemium model, the consumer consideration funnel broadens by multiples. If a game is good, it will succeed. If it's not good, it won't succeed." The company recently released its game Gun Bros on Android first -- and then moved to publishing it on iOS, and, in a new move for the company, Facebook. "As it's our focus to deliver top quality freemium mobile games no matter the platform, its more beneficial to have our games be available on all appropriate platforms vs. just one," says Breslin. "As a publisher and/or developer of freemium games, the goal is to get as many people to play your game as possible to allow for the social and viral hooks to work. So, it's easy to see how a freemium model that takes away the number one hurdle to a consumer, cost, is attractive to developers and publishers." The full feature -- now live on Gamasutra -- contains more comments from Breslin, insights from PopCap and Gameloft, and statistics on the uptake of iOS, Android, and Windows Phone 7 devices.

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