informa
/
1 MIN READ
News

Games intelligence firm SuperData acquired by analytics company Nielsen

Nielsen Holdings announced in a press release today its acquisition of games market intelligence firm SuperData Research, known for collecting and interpreting data from customers.

Nielsen Holdings announced in a press release today its acquisition of games market intelligence firm SuperData Research, known for collecting and interpreting data from customers.

As part of the acquisition (the details were not disclosed), SuperData will help strengthen Nielsen’s games and eSports research sectors, which offer publishers, developers, console manufacturers, media platforms, eSports brands, and industry stakeholders data from customer research. 

While SuperData and Nielsen share numbers publicly, it's worth noting that research pulled from either company should be taken with a grain of salt.

It's not entirely clear how they interpret and collect data and the language surrounding their methodology seems vague. 

Latest Jobs

Disbelief

Hybrid, Cambridge, MA or Chicago, IL
5.31.23
Quality Assurance Lead

Bladework games

Remote (United States)
5.18.23
Senior Gameplay Engineer

High Fidelity, Inc.

Remote
6.2.23
Game Interaction Designer

Fred Rogers Productions

Hybrid (424 South 27th Street, Pittsburgh, PA, USA
5.19.23
Producer - Games & Websites
More Jobs   

CONNECT WITH US

Explore the
Advertise with
Follow us

Game Developer Job Board

Game Developer

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Advertise with

Game Developer

Engage game professionals and drive sales using an array of Game Developer media solutions to meet your objectives.

Learn More
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more