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GameAnalytics and MobileApp Tracking team up to better track mobile players

Two tools -- one for tracking your ads and installs, and another for analyzing your game's performance -- join forces to allow a rounded picture of user behavior in-game.
GameAnalytics, a free analytics package for mobile games out of Copenhagen, today announced that it is teaming up with MobileApp Tracking to provide a rounded suite of information services to game developers. "The core focus of each service is very different yet extremely complementary," says GameAnalytics CEO Morten Wulff. As discoverability becomes more elusive, and cost per install becomes more expensive, figuring out user behavior becomes increasingly important. Wulff argues that this combined package makes that possible: "With MobileApp Tracking, game developers can see exactly where to find their most engaged and most valuable players and with GameAnalytics you can tweak all the important game and monetization mechanics to make your game as good as possible." Cost-per-install prices have soared in recent months, and Wulff argues that means tracking this data is key: "It’s really important that game developers focus on getting the right player audience on board and playing their games. This is the best way to combat 'high' CPI, by making 100 percent sure that CPI is not relatively high compared to the return provided. Quality is key." As the mobile app stores become crowded with games, says Wulff, the very nature of "discoverability" will change: "The key to creating better discovery is 'data' and the companies with access to data and who understand how to put it to best use will be in a perfect position to revolutionize discovery in 2014." "In an ideal world, potential players would only be presented with games that they actually find interesting, and in return they would become loyal users for the game developer. Yes, that sounds almost too good to be true, but I do believe that if the platforms have access to the right data then this doesn’t have to be imaginary. Data is the key to effective discovery." GameAnalytics offers game-centric features such as in-game economy dashboards, heat maps, and simple and easy Unity integration. The GameAnalytics product is "100 percent free" to developers so far -- but Wulff intimated that increased service offerings will be revealed in 2014. Wulff wasn't ready to share details on these or what they may cost, but maintains that it's necessary to provide game developers a package "very different from some of the very expensive enterprise solutions out there." To find out more, visit the company's homepage.

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