Former developers from
DJ Hero studio FreeStyle Games have formed a new company, Music In Colour, and are set to release a music game on iOS next week.
The game, called
Say What?!, is a collaboration between the studio, music production company Reactify, and major independent recording studio Metropolis Group. It is a music game based on tapping iconography that represents a track's lyrics, which utilizes a licensing deal with Sony Music Entertainment.
"The music business needs to capture a new audience," former FreeStyle commercial director Chris Lee told newspaper
The Guardian. "Rather than make a game then license the music, this is much more of a partnership. We think there is a great opportunity to leverage the mobile platform to build something that reaches a wider audience, and monetizes music."
Joining Lee at Music In Colour is music producer Ofei Sakyi, co-creator of the
DJ Hero franchise.
The future of Activision-owned FreeStyle Games was under question after a
massive amount of layoffs that saw its parent company let go some 500 staff.
FreeStyle
confirmed in May that it had begun a new project for Activision, though admitted that there had been some redundancies as well.
