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For Smash Bros., 20 percent of U.S. buyers went download

Stats on digital download sales of major games on console platforms can be hard to come by, and Nintendo has a reputation for not being internet savvy, but Smash Bros. did well.
"Smash Bros. for 3DS, consumers wanted that game immediately. They didn’t even want to spend the time to get in their car and drive to retail to get it, so our digital percent for that game is quite high — about 20 percent of the games sold here in the U.S. were digital, which is a pretty significant piece."
- Nintendo of America president and COO, Reggie Fils-Aime Stats on digital download sales of major games on console platforms can be hard to come by, and Nintendo has an enduring reputation for not being internet-savvy, but Smash Bros. did well on the download side. In a new interview with Re/code, Nintendo of America president and COO, Reggie Fils-Aime sheds some light on the company's proportion of digital sales; recent big hit Smash Bros. for 3DS had a high proportion of digital downloads. By contrast, Fils-Aime says that the Wii U's Bayonetta 2, a large-scale, triple-A game (and a big download) sold about 10 percent of copies digitally in the U.S. There's plenty more about Nintendo's upcoming plans, including its hopes for the Amiibo figure platform, in the interview. If you're trying to get a bead on the enduring popularity of the Smash Bros. series, you could do worse than listen to our Talking Devs podcast, where fighting game developers Seth Killian and Jonathan Kim discuss it in detail.

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