Last week, during its recent fifth-year anniversary, the iTunes App Store gave away 10 normally paid apps and games -- among them Chair Entertainment and Epic Games' Infinity Blade 2
(normally priced at $6.99 U.S.), which garnered 1.7 million downloads within the first day of promotion.
This in itself is not indicative of huge financial gains for the title, though Infinity Blade 2
is also propped with in-app purchases. However, more interestingly, the free promotion for Infinity Blade 2
prompted a dramatic surge in purchases for the game's predecessor and ancillary media.
Chair Entertainment publicist Laura Mustard informs AllThingsD
that sales for the original Infinity Blade
(priced at $5.99 U.S.) were 2.5 times higher than the week before the promotion, while sales for the Infinity Blade: Awakening
tie-in ebook ($2.99 U.S.) went up by 70 percent.
This is a strong showing for developers and publishers who may want to partake in free promotions to generate interest not in a single title but in their overall library of titles.