informa
1 min read
article

Facebook experiments with a new way to advertise mobile games

Facebook is testing a new form of prominently-placed advertisements in user notification tabs, intended to shore up games on mobile.
Some Facebook mobile users have started noticing a new sort of ad infiltrating their notifications tab: advertisements for recommended Facebook games, based on the user's game history. As reported in AllThingsD, the ads are unusual largely due to their placement within the notifications feed, as opposed to the conventional news tab. "This is part of a small mobile distribution test we're running for game developers," a Facebook spokesperson tells AllThingsD. The A/B test will be visible only to some mobile users and, then, only if they've played games. The spokesperson said that the test was part of Facebook's attempt at exploring "new channels to promote games." It remains to be seen whether Facebook will roll out the new model for all users. However, this can be seen as part of Facebook's recent overtures toward mobile developers, a means by which to recover lost ground since both Zynga and Electronic Arts started putting distance between themselves and the social network.

Latest Jobs

Treyarch

Playa Vista, California
6.20.22
Audio Engineer

Digital Extremes

London, Ontario, Canada
6.20.22
Communications Director

High Moon Studios

Carlsbad, California
6.20.22
Senior Producer

Build a Rocket Boy Games

Edinburgh, Scotland
6.20.22
Lead UI Programmer
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more