Facebook aims to bring players back to desktop games with video ads

New system primed to "drive installs" of desktop games on Facebook -- a segment of the site that is still vibrant but continues to decline.

Newsbrief: Today Facebook announced that it's bringing video ads to its desktop apps "to attract more people to install and play Facebook desktop games." As users view more videos on the site, there are more opportunities to drive them, via ads, to try new games, Facebook maintains.

Games are still a big part of Facebook on desktop, but as the overall industry continues its transition to mobile -- and the company trumpets its own mobile efforts -- they have lost their shine. Over its last few earnings calls, Facebook has said that its desktop app payments revenue is declining and will continue to decline.

However, there may still be a chance for success on the platform: Criminal Case launched in 2013 as big industry players began to focus on mobile, and became a huge hit on the platform; now, it's a major title across multiple platforms, including mobile, for its developer Pretty Simple.

You can find out more about Facebook's video ad program (including how to sign up) at its official blog.

Latest Jobs


Vancouver, BC, Canada

Bladework games

Remote (United States)
Senior Gameplay Engineer

University of Canterbury

Christchurch, Canterbury, New Zealand
Academic in Game Arts and Animation

Fred Rogers Productions

Hybrid (424 South 27th Street, Pittsburgh, PA, USA
Producer - Games & Websites
More Jobs   


Explore the
Advertise with
Follow us

Game Developer Job Board

Game Developer


Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Advertise with

Game Developer

Engage game professionals and drive sales using an array of Game Developer media solutions to meet your objectives.

Learn More
Follow us


Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more