EA reveals Unilever branding agreement for The Sims Social

Newsbrief: EA is set to roll out a number of real-life products in its popular The Sims Social Facebook game, as part of a branding agreement with European consumer goods company Unilever. Unilever products such as Dove, and Magnum and Cornetto icecreams are being integrated into the game, as part of Unilever's first media campaign in video games, the company said in a statement. The consumer goods company said that the year-long agreement will allow it to reach customers through "a more meaningful and impactful way."