At E3 2011, Sony’s Jack Buser revealed to Gamasutra that the company’s social platform PlayStation Home reached an all-time high in user activity levels since the PlayStation Network came back online. “We’re having record traffic in Home,” said Buser, who serves as director for PlayStation Home. “The week we restored the service, we hit a new record in terms of weekly unique users.” “We were watching the numbers and we were just so excited. We were just dancing in the streets. The numbers are through the roof, he added. “I think it speaks to the loyalty of our user base, and to the power of these kinds of platforms." These increased activity levels coincide with other recent boosts in PlayStation activity. At the Sony’s media briefing on Tuesday, company president and CEO Jack Tretton announced that since PSN’s return, PlayStation 3 hardware sales have risen by 27 percent and that PSN activity levels have reached 90 percent of pre-outage numbers. PlayStation Home, however, is the only segment of the PlayStation Network to exceed its previous traffic records after the service’s return. Since the restoration of PSN, Sony has added over 100 free virtual items in Home, and has recently added a virtual recreation of the Sony E3 booth to encourage users to check out Sony’s E3 news via their console.