informa
1 min read
News

Draw 'Doritos': Zynga's Draw Something has players draw ads

"People loved to draw the Colonel and bags of Doritos," says Dan Porter, head of Zynga-owned Draw Something developer Omgpop. Companies can now buy in-game terms for users to draw.
Omgpop and Zynga are exploring a new monetization angle with popular Pictionary-styled mobile game Draw Something, as companies are purchasing in-game terms for players to draw. The National Hockey League is one of the first advertisers to join the new ad initiative, as it has bought terms that are related to hockey and its brands, reports Ad Age. Draw Something has players choose one of three different terms to draw. Friends on Facebook and mobile try to win points by guessing correctly the term the drawer picked. As part of the NHL deal, for example, players will be given the option to draw such terms as "puck," "Zamboni" and "slap shot." Dan Porter, head of New York-based Draw Something developer Omgpop, said the company tested brands such as Nike, KFC and Doritos in the game. "People loved to draw the Colonel and bags of Doritos," he said. Since social giant Zynga bought Omgpop in March for $180 million, the popularity of Draw Something has slowed down, although it still hovers near the top of Facebook and mobile charts week after week.

Latest Jobs

Treyarch

Playa Vista, California
6.20.22
Audio Engineer

Digital Extremes

London, Ontario, Canada
6.20.22
Communications Director

High Moon Studios

Carlsbad, California
6.20.22
Senior Producer

Build a Rocket Boy Games

Edinburgh, Scotland
6.20.22
Lead UI Programmer
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more