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DeNA hopes Nintendo deal yields mobile games that earn over $25M/month

"We haven't talked to Nintendo about targets, but at DeNA, our best-selling game brought in 3 billion yen a month," says DeNA CEO Isao Moriyusa. "We want to surpass that."

The CEO of Japanese mobile game company DeNA has set a public goal for his company's partnership with Nintendo: launch a game that reaps over 3 billion yen (~$25 million USD) in sales per month.

DeNA chief Isao Moriyusa told Reuters that his company aims to make games with Nintendo that will out-earn DeNA's biggest revenue generator to date, the mobile F2P game Kaito Royale.

"We haven't talked to Nintendo about targets, but at DeNA, our best-selling game brought in 3 billion yen a month," said Moriyusa. "We want to surpass that."

DeNA plans to release its first game in conjunction with Nintendo later this year, and it's unclear whether it will be monetized as a premium or free-to-play title; Nintendo's Satoru Iwata noted that "both can be options" while outlining Nintendo's mobile game strategy to TIME earlier this year.

 

 

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