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Creative England and The Imaginarium Studios, a leading performance capture studio, will join forces to form a new independent publisher.

Chris Kerr, News Editor

January 20, 2016

1 Min Read

Creative England and The Imaginarium Studios, a leading performance capture studio, will join forces to form a new independent publisher. 

The partnership was announced today at Creative England Live 2016, and will see both companies work together to develop and curate video games and original IPs across a number of platforms. 

Creative England is a not-for-profit organization that mobilizes public and private recourses to garner more support for the UK's creative England, while The Imaginarium Studios, founded in 2011 by Andy Serkis and Jon Cavendish, offers motion capture services to those in the film, television, video game, and music industries.

According to Creative England the deal will help the UK video game industry "develop and grow", and if all goes as planned the new publisher is hoping to bring between 5 to 10 games to market in its first year of business. 

As part of the deal, Creative England will also back a game created by Imaginarium based on the new Planet of the Apes movies. 

Solomon Nwabueze, director of content at Creative England, believes that the partnership will "provide a route to market for many of the [UK's] content creators and businesses," helping bridge the gap between smaller studios, grassroots talents, and the industry's global players.

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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