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Creative Assembly, one of Sega's best-performing studios outside of Japan, is jumping into a new genre and setting.

Bryant Francis, Senior Editor

June 22, 2022

2 Min Read
A screenshot of Hyenas

The team at Creative Assembly has unveiled its next game: a "flashy" new multiplayer shooter called Hyenas. It's the first time in over a decade that the U.K. company has unveiled an original property, making a big jump for the studio behind the Total War series and 2014's critically acclaimed horror title Alien: Isolation.

Hyenas is a "space piracy smash and grab" set in a dystopian future where five teams of three players each invade "lumbering spaceship shopping malls" to steal loot from the hyper-rich. 

The game's first trailer didn't show off any gameplay, but did show a vibrant, candy-colored world where players will fight to get in, get loot, and get out. It also shows off an in-depth zero-gravity system that will add an environmental navigation twist to traversal.

It's a fairly surprising showcase from Creative Assembly. The studio has been a regular presence in parent company Sega's financial reports, regularly delivering solid revenue with games in the Total War and Total Warhammer series. Aside from Alien: Isolation, the company has only shipped strategy games (most being 4x games, though Halo Wars 2 was a real-time strategy game).

A statement from the studio says that its hope is to "do to shooters what they did to horror with Alien: Isolation."

A live multiplayer game would give the studio a chance to earn revenue through the games-as-a-service (GaaS) model. Details on gameplay and revenue are not fully available yet, but the studio says it won't include any "pay-to-win" mechanics. That would imply that any in-game spending opportunities for Hyenas will be based on cosmetic upgrades like "Panini sticker albums, a SEGA Mega Drive, and PEZ dispensers."

Creative Assembly probably isn't moving away from the Total War series anytime soon. In 2021, the company opened a third studio in the U.K. to support game production and relocated its motion capture facility to a new and improved location. If you were wondering what motion the company was looking to capture, you'll probably see it in Hyenas.

About the Author(s)

Bryant Francis

Senior Editor, GameDeveloper.com

Bryant Francis is a writer, journalist, and narrative designer based in Boston, MA. He currently writes for Game Developer, a leading B2B publication for the video game industry. His credits include Proxy Studios' upcoming 4X strategy game Zephon and Amplitude Studio's 2017 game Endless Space 2.

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