Comcast partnership opens Call of Duty: WWII pre-order beta to Xfinity customers

Activision has partnered with Comcast for a promotion that will open up Call of Duty: WWII’s upcoming pre-order exclusive multiplayer beta to Xfinify subscribers.

Activision, the publisher of the upcoming series throwback Call of Duty: WWII, has forged a partnership with cable provider Comcast to extend the reach of the game’s upcoming multiplayer beta.

The partnership opens up beta access to subscribers of Comcast’s Xfinity internet service, two months ahead of the game’s release. Previously, the multiplayer beta was exclusive to those who had pre-ordered the game. 

For Activision, the partnership presents an opportunity to get the multiplayer beta in the hands of interested players that have yet to commit to a pre-order.

Meanwhile, Comcast’s Executive Director of Partnership Marketing Matt Lederer notes that the arrangement gives Comcast a chance to publically reaffirm its interest in eSports and video games as a whole. 

"Our partnership with Activision is a natural extension of our eSports affiliation and gives us the chance to offer our customers something really special, further positioning Xfinity as a brand whose products and services are synonymous with gaming,” said Lederer. “We are excited to work with Activision to develop content and create unique experiences for our customers."

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