By early next year, Google Play devs must label apps with ads as 'ad-supported'

If your game makes its money from advertisements, Android players will be aware of that starting early next year -- and you'll have to make a change to your app's listing by January 2016.

An email sent by Google to Android developers reveals that the company will require that all apps on the Google Play store which are ad-supported are labeled as such. The new policy will go into effect, and Google Play listings will show this information, on January 11, 2016.

According to the email, developers whose apps contain ads have to sign in before that date and update their store listings to reflect that.

The move is reportedly an extension of one facet of Google's current "Designed for Families" program to the overall Google Play Store. Designed for Families is an opt-in program with stricter requirements than merely listing whether apps are ad-supported or not, however -- it also requires they're ESRB-rated with an E or an E10+, which is not required for the general Google Play store.

Developers who want more info should check out the full email from Google (you should have it already, but if not, a copy is available here) and, if necessary, access the Google Play developer help center.

Latest Jobs

Pocketwatch Games

Senior Gameplay Engineer


Cambridge, Massachusetts
Jr. Programmer

Gameloft Australia

Brisbane, Australia
Creative Director

Sucker Punch Productions

Bellevue, Washington
Senior Systems Designer
More Jobs   


Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter


Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Follow us


Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more