informa
1 min read
article

Blizzard secures Overwatch trademark after legal wrangling

A company called Innovis already owned the trademark to "Overwatch," and after a deal to share it went south, Blizzard has claimed the rights to the name.

Blizzard has gained the legal right to call its upcoming shooter Overwatch.

That was in question up till now, as a company called Innovis Labs had registered a trademark for the same name in 2013 -- for multiple applications, including video games. But a new legal filing reveals that Blizzard is in the final stages of preparing a settlement with Innovis.

Blizzard announced its game in 2014; Innovis had claimed the trademark in 2013.

The financial terms of the forthcoming settlement will not be revealed, but it appears that Blizzard will assume complete control of the trademark, according to a blog post from video game industry attorney Stephen McArthur which outlines the details of the case.

McArthur blogged on Gamaustra earlier this year about the benefits of trademarking your video game title.

For its part, Innovis has produced an app under the name "Overwatch" which uses smartphones to bring video game trappings to real-life paintball and airsoft matches. Its fate is unclear until the final settlement is issued.

Latest Jobs

Treyarch

Playa Vista, California
6.20.22
Audio Engineer

Digital Extremes

London, Ontario, Canada
6.20.22
Communications Director

High Moon Studios

Carlsbad, California
6.20.22
Senior Producer

Build a Rocket Boy Games

Edinburgh, Scotland
6.20.22
Lead UI Programmer
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more