informa
/
News

Blizzard on World of Warcraft: We'd be lost without casuals

"Audiences always evolve," says World of Warcraft lead designer Tom Chilton, in explaining Mists of Pandaria shift toward casual. He adds Blizzard is also warming to the idea of a F2P WoW.
Blizzard's 2012 casual-centric World of Warcraft expansion, Mists of Pandaria, was a huge boon for the company, lead designer Tom Chilton said at Gamescom this week. "We would have been in bad shape had we not done that," Chilton explained. "People who played Vanilla always say 'if it had stayed the same, I would have the same fun now as I did then.' But that's not true." "Audiences always evolve." The Mists of Pandaria expansion introduces "accessible raiding" and other casual features, with the goal of attracting and holding onto players not as interested in traditional "hardcore" gameplay. Chilton said that the company was working on bringing out "new experiences for the hardcore audience" as well through subsequent expansions. Additionally, Chilton noted that Blizzard was warming to the idea of reconfiguring World of Warcraft as a free-to-play title. "For Blizzard it makes sense [to adopt a free-to-play model] at some point. But a lot of the risk is in that transition," Chilton said. He mentioned that some developers going free-to-play, while experiencing an initial surge in active players, don't necessarily manage to keep that momentum going. "We really don't know what the rate is before people drop off and lose interest," he said.

Latest Jobs

Sucker Punch Productions

Bellevue, Washington
08.27.21
Combat Designer

Xbox Graphics

Redmond, Washington
08.27.21
Senior Software Engineer: GPU Compilers

Insomniac Games

Burbank, California
08.27.21
Systems Designer

Deep Silver Volition

Champaign, Illinois
08.27.21
Senior Environment Artist
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more