informa
1 MIN READ
News

Bandai Namco targets emerging mobile markets with Docomo partnership

The deal will see the two companies work together to co-create exclusive HTML5-based mobile games that Docomo will offer directly to its partner of network of mobile operators

Bandai Namco Europe has entered into a global partnership with mobile commerce outfit Docomo Digital to help it find success in emerging markets. 

Notably, the deal will see the two companies work together to co-create exclusive HTML5-based mobile games that Docomo will offer directly to its partner of network of mobile operators. 

Docomo also wants to help Bandai Namco develop stronger relationships with alternative app stores in fledgling markets in Africa, Latin America, and India. 

What's more, Docomo plans to leverage its distribution reach to give customers different ways to discover and engage with Bandai's mobile games, primarily in countries where direct carrier billing is a mainstream payment method.

"We believe this important partnership with Docomo Digital and their network will allow us to reach emerging markets more easily where we see a continued growth of interest for entertainment," said Naoki Katashima, president and COO of Bandai Namco Europe.

"We hope that our products and services will help increase and enhance social activities in these territories."

Latest Jobs

Manticore Games

San Mateo, California
8.23.22
Senior Software Engineer - Mobile

Sony PlayStation

San Diego, California
6.23.22
Sr. Online Programmer

The Walt Disney Company

Glendale, California
8.1.22
Associate Marketing Manager - Walt Disney Games

Insomniac Games

Burbank, California
8.26.22
Accessibility Design Researcher
More Jobs   

CONNECT WITH US

Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more