informa
/
Business
News

Attend GDC 2019 for a behind-the-scenes look at Dead Cells' success

The action roguelike has now sold well over a million copies, even in the face of outstanding competition, and at GDC 2019 you'll get to learn firsthand how developer Motion Twin pulled it off!

Motion Twin's Dead Cells made a big splash this year as it launched out of Steam's Early Access program and into a full 1.0 release.

The action roguelike has now sold well over a million copies, even in the face of outstanding competition, and at the 2019 Game Developers Conference you'll get to learn firsthand how Motion Twin pulled it off.

In his Business & Marketing track talk "Decorticating Dead Cells: A Business and Marketing Deepdive", Motion Twin's Steve Filby will speak frankly about how much was spent on marketing Dead Cells, how many people worked on the business/marketing and how production was managed and adapted for marketing strategy.

You'll also get an inside look at how the game performed from a financial perspective, as well as some thoughts from Filby on what (if anything) the team would do differently on each platform, if they could. According to Filby, the goal is to help explain why the "indiepocalypse" is a myth, that marketing is not just communication, and that marketing and design are inseparably linked.

It promises to be both fascinating and highly practical, so don't miss this session (and many more!) at GDC 2019, which takes place March 18th through the 22nd at the (newly renovated!) Moscone Center in San Francisco. 

For more details on GDC 2019 visit the show's official website, or subscribe to regular updates via Facebook, Twitter, or RSS.

Gamasutra and GDC are sibling organizations under parent company Informa

Latest Jobs

Sucker Punch Productions

Bellevue, Washington
08.27.21
Combat Designer

Xbox Graphics

Redmond, Washington
08.27.21
Senior Software Engineer: GPU Compilers

Insomniac Games

Burbank, California
08.27.21
Systems Designer

Deep Silver Volition

Champaign, Illinois
08.27.21
Senior Environment Artist
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more