A new report from Sterne Agee analyst Arvind Bhatia notes that preorders for the upcoming Battlefield 3
have now surpassed 1.5 million in total.
This compares to earlier this month, when Electronic Arts revealed that the game had seen 1.25 million pre-orders
altogether, already way ahead of its predecessor title Battlefield: Bad Company 2
Bhatia suggested that Battlefield 3
will indeed eventually sell through more copies than Bad Company 2
, which has seen 9.5 million units sold to date.
"Note that BF3
will include a map pack if the game is pre-ordered," said Bhatia. "This $15 to $20 value should be a big incentive for customers to pre-order BF3
He also noted that Battlefield 3
's two-week head-start over competitor Call of Duty: Modern Warfare 3
should lead to a huge launch for the title, although "a natural slowdown in sales" will then be noticed once Modern Warfare 3
Overall, the combined marketing costs for Battlefield 3
and Modern Warfare 3
combined may surpass $100 million by the end of this year, suggested Bhatia.
Electronic Arts revealed earlier this week
that the multiplayer beta for Battlefield 3
will be open to all gamers from September 29, 2011.