informa
/
1 MIN READ
News

Analyst: Game Ad Spend Will More Than Double By 2016

Analysts are projecting that the estimated $3.1 billion spent globally on ads in and around games in 2010 will more than double to $7.2 billion by 2016 as the "underutilized" market matures.
As advertisers start spending more on the "underutilized" video game market, in-game and around-game ad spend will more than double globally by 2016, according to analysts. In a new report released this week by DFC Intelligence, analysts are predicting that global ad spend on games will reach $7.2 billion by 2016, up from the $3.1 billion spent in 2010. North American ad spend in particular is expected to grow rapidly: the estimated $1 billion spent in 2010 is expected to surpass $2 billion by 2014. According to the company, the growth will occur as advertisers come to realize the potential of games. As the report notes, game advertisement revenue "pales in comparison" to other media. "Video games have reached beyond adolescent males into a mainstream entertainment medium that touches every segment of the population," said DFC analyst Michael Goodman. "Despite this, advertisers continue to under utilize video games as an advertising vehicle. This is slowly changing as more games go online." The biggest growth is expected in advertising around games: in other words, methods such as banners as opposed to brand messages on in-game assets. That particular type of advertising, combined with a growing advergame market, is expected to account for around 78 percent of toat $7.2 billion, according to the report. The full 45-page annual "Advertising and Video Games" report is available here for a fee.

Latest Jobs

Cryptic Studios

Remote
1.19.23
Senior Producer

Anne Arundel Community College

Arnold, MD, USA
1.30.23
Instructor/Assistant Professor, Game Art

Night School Studio

Los Angeles, CA, USA
1.09.23
Level Designer / Scripter, Games Studio
More Jobs   

CONNECT WITH US

Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more