informa
/
1 MIN READ
News

'The Wii U will find its audience'

Some publishers are scaling back support for Nintendo Wii U due to its anemic sales. But for Ubisoft, continuing to do business on the console just makes sense.
Some publishers are scaling back support for Nintendo’s Wii U due to its anemic sales. But for Ubisoft, a strong early supporter of Nintendo’s platforms, continuing to do business on the console just makes sense. “We did not take a big risk with all those launch titles on Wii U,” Tony Key, senior VP of sales and marketing at Ubisoft, told us this week. His company has released Wii U games such as Just Dance 4, ZombiU and Rabbids Land. “[Wii U game] development isn’t expensive -- some Wii U games are versions of games for other platforms, like Assassin’s Creed. And we continue to invest in that system. “We have just as many titles coming on Wii U this year as we did after launch, because the system isn’t as resource-intensive to make games for it. We continue to believe that the Wii U will find its audience. We saw some good games [during Nintendo Direct this week]. We’re confident that the Wii U is a good place for us to do business, and we can make money there.” Ubisoft has major games in the pipeline slated for Wii U, including Watch Dogs, Assassin’s Creed IV: Black Flag, Rayman Legends, and Splinter Cell: Blacklist. Nintendo's putting its first-party weight behind the machine as well, in an effort to turn around flagging Wii U sales, with upcoming games such as Super Mario 3D World, Mario Kart 8, Super Smash Bros. and Donkey Kong Country Tropical Freeze. We’ll have more from Key in the near future.

Latest Jobs

Treyarch

Playa Vista, Los Angeles, CA, USA
9.12.23
Senior Level Designer (Zombies)

PlayStation Studios Creative Arts

Petaling Jaya, Selangor, Malaysia
9.14.23
Lead/ Senior Asset Artist

Treyarch

Playa Vista, Los Angeles, CA, USA
8.22.23
Senior Gameplay Systems Engineer - Treyarch

High Moon Studios

Carlsbad, CA, USA
9.18.23
VFX Artist
More Jobs   

CONNECT WITH US

Explore the
Advertise with
Follow us

Game Developer Job Board

Game Developer

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Advertise with

Game Developer

Engage game professionals and drive sales using an array of Game Developer media solutions to meet your objectives.

Learn More
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more