'Indiependence Day' promotion shines light on dev struggles

Indie dev consultant Dan Adelman has launched a campaign to help indies sell more games over the U.S. upcoming holiday weekend -- at full price.

Indie dev biz consultant Dan Adelman, formerly of Nintendo, has launched a campaign to help indies sell more games over the U.S. upcoming holiday weekend -- at full price.

Dubbed "Indiependence Day," it sports a slick site where buyers can purchase an array of games ranging from Axiom Verge (which Adelman promoted) to World of Goo, And Yet it MovesBit.Trip Runner 2, and many others.

Under a header that claims "the average indie developer makes less than $12,000 per year," linking to our own Salary Survey data, the site delivers this message:

"There are more games coming out than ever before, and games only seem to sell when they’re on sale. Players have been conditioned, through bundles and mega-sales, not to pay full price... if the dynamics of the industry don’t change, indie games will become an unsustainable model. ... To bring some awareness of this to players, a group of indies have decided to come together on July 4 (Indiependence Day) and NOT put our games on sale."

Discoverability and bundling have been major (and often, related) issues indie developers of late. For some thoughts on bundling, we'd encourage you to read indie dev Robert Fearon's blog. Meanwhile, new services like Product Hunt hope to help connect players to games.

Latest Jobs

Manticore Games

San Mateo, California
Senior Software Engineer - Mobile

Sony PlayStation

San Diego, California
Sr. Online Programmer

The Walt Disney Company

Glendale, California
Associate Marketing Manager - Walt Disney Games

Insomniac Games

Burbank, California
Accessibility Design Researcher
More Jobs   


Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter


Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Follow us


Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more