The Tales of series has quietly and slowly become prominent among RPG fans in the West. Starting with 1998's Tales of Destiny, the series has had a bumpy road -- many titles never connected with audiences, and many others never left Japan. But after the unexpectedly strong performance of Tales of Graces f in 2012, Namco Bandai has recommitted to the franchise. Interest in it is "progressing very steadily," according to franchise producer Hideo Baba.
"We definitely look it as an opportunity to stand out and grow, but compared to 10 years ago, it's a very lonely development environment," says Baba. "Back then there was a lot of rivalry; there was a lot to look at compared to now. But now what really stands out is Dragon Quest, Final Fantasy, Tales. It's much more lonely."
Trying to Make the Best Japanese Game, Not a Bad Western Game
The Tales of franchise does things quite a bit differently than Final Fantasy, long the standard bearer of the genre in the West. For one, Baba doesn't want to change the franchise just to appeal to Western players, as that might lose the core of expressiveness that has driven the series so far. "I feel like there's a huge culture behind the development of a game. And therefore, I don't feel the need for Japanese developers to really force themselves to understand Western culture, and try to really push themselves out of their comfort zone and then create a game that's specifically catered to Western audiences." "I think it's better to look at yourself internally to see what works, what the strengths are of the Japanese culture, and make sure to see that, understand it, and grow that aspect, and try to make the best game that the Japanese culture is capable of," says Baba. He puts it like this: "Fundamentally, I love playing games," he says, listing big Western franchises like Uncharted and Assassin's Creed among those he's played and enjoyed. "What we found is Tales fans in the West do tend to enjoy our games in the same way that Japanese players do, which really shows that the Tales franchise does differentiate itself from other games." He doesn't want to shift toward more realistic characters -- instead, he'd rather stick with the anime style the franchise is known for, as it's "what we're good at, and what we've grown up with." And by the same token, don't expect the Tales of series to turn into Skyrim -- even if Xillia does have open world aspects that the franchise previously lacked.