informa
/
Business
News

Pokemon: Let's Go has more than tripled Switch sales in Japan

The launch of Pokemon: Let's Go has more than tripled Switch hardware sales in Japan, with the game selling 664,198 copies in just three days.

Pokemon: Let's Go, Eevee! and Pokemon: Let's Go, Pikachu! have hit the ground running in Japan, with the latest entry in the long-running franchise soaring to the top of the Japanese charts after selling 664,198 copies in just three days. 

As reported by Famitsu (via Gematsu), that figure includes physical copies, Poke Ball Plus Packs, download cards, and Switch hardware bundles -- but not straight up digital sales. 

Speaking of hardware, the launch of Pokemon: Let's Go more than tripled Switch hardware sales in Japan, with the system selling 180,585 units between November 12 to 18, compared to just 53,385 units the previous week. 

It's also interesting to note how well the game is selling compared to other Pokemon titles, given Let's Go is a more casual re-imagining of Pokemon: Red and Blue, rather than a brand new mainline release. 

Indeed, despite that apparent handicap, Let's Go compares favorably to previous entries, with games industry analyst Dr. Serkan Toto pointing out that it sold over 660,000 copies in three days against an install base of 5.5 million Switch consoles -- which is an attach rate of around 12 percent. 

By contrast, Pokemon: Ultra Sun and Ultra Moon launched in November last year and sold 1.2 million units over three days against an install base of 24 million 3DS consoles -- achieving an attach rate of roughly 5 percent. 

It's a comparison that highlights just how well Pokemon: Let's Go has been received on the Switch, and there's more where that came from over on Dr. Toto's full Twitter thread (pasted below).

Latest Jobs

Sucker Punch Productions

Bellevue, Washington
08.27.21
Combat Designer

Xbox Graphics

Redmond, Washington
08.27.21
Senior Software Engineer: GPU Compilers

Insomniac Games

Burbank, California
08.27.21
Systems Designer

Deep Silver Volition

Champaign, Illinois
08.27.21
Senior Environment Artist
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more