The latest entry in EA's popular Madden NFL
series has sold 1.4 million units on consoles in its first week of availability, the publisher reports, up 10 percent from the same point after last year's version.
Those retail sales are supplemented by digital sales of over 200,000 Madden Ultimate Team
card and coin packs through September 5, as well as chart-topping performance for the Android and iOS versions of the game.
Overall, gross digital revenue associated with the latest Madden
has increased 78 percent from the same point after last year's release, EA said.
players have logged more than 5.4 million online games since the title's August 30 release, EA said. In addition, players that subscribed to EA Sports' newly launched Season Ticket service
logged more than 66,000 hours of early access play on a digital version of the game between August 26 and the game's retail release.
This year's Madden
release was delayed from the franchise's usual mid-August release window
thanks to the threat of an NFL lockout, a move that will likely have a significant impact on NPD results for the month