Techland's parkour-fuelled zombie thriller Dying Light is still pulling in 500,000 players a week, despite launching in January 2015.
It's a figure that's all the more impressive when you consider the game had around 700,000 weekly players at launch, meaning the studio has managed to keep a huge portion of its community engaged for the best part of three years.
Techland clearly believes its dedication to dishing out plenty of post-launch content has been key to the game's sustained success, and that's why the developer has promised to serve up another 10 slices of DLC over the next 12 months -- all of which will be free.
To learn how the studio goes about creating engaging expansions, check out this Gamasutra article featuring five practical DLC design tips and tricks from the Techland team.