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_Animal Crossing: New Horizons_ sold 11.77 million units in just 11 days to become the fastest-selling Switch title at launch.

Chris Kerr, News Editor

May 7, 2020

1 Min Read

Animal Crossing: New Horizons sold 11.77 million units in just 11 days to become the fastest-selling Switch title at launch. 

Breaking the news in its latest fiscal report, Nintendo noted the twee slice-of-life simulator experienced the "best start ever for a Nintendo Switch title." 

Despite only launching on March 20, it has become the seventh best-selling Switch title of all time, overtaking the likes of Splatoon 2, Super Mario Party, and New Super Mario Bros. U Deluxe to break into the top 10. 

It's also worth noting that those 11.77 million sales were achieved by March 31, 2020, and a strong sales trajectory has likely continued in the following weeks.

While already a popular franchise, Animal Crossing seems to have taken on a new lease of life during the lockdown caused by the COVID-19 pandemic. Social media has been awash with folks arranging meet-ups, birthday parties, mass turnip sales, and other barmy digital excursions. 

Intrigued by New Horizons' staggering success, the Gamasutra team recently got together to discuss the title's unique appeal and future prospects during an editorial roundtable. Check it out here.

About the Author(s)

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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