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Imangi Studios' endless running game for iOS Temple Run has been downloaded more than 36 million times since launching in August, and five months after it switched to a free-to-play model.

Eric Caoili, Blogger

February 10, 2012

1 Min Read

Newsbrief: Imangi Studios' endless running game for iOS Temple Run has been downloaded more than 36 million times since launching in August, and five months after it switched to a free-to-play model. The Washington D.C.-based independent studio reached that milestone less than a month after it crossed 20 million downloads, and a week after Apple removed the unauthorized copy cat game Temple Jump (and a number of other alleged clones) from the App Store. Imangi recently told Gamasutra that making Temple Run free-to-play (it was previously priced at $0.99) last September immediately increased the game's revenues by five times thanks to in-game purchases. The mobile developer intends to eventually release a version of the title for Android devices.

About the Author(s)

Eric Caoili

Blogger

Eric Caoili currently serves as a news editor for Gamasutra, and has helmed numerous other UBM Techweb Game Network sites all now long-dead, including GameSetWatch. He is also co-editor for beloved handheld gaming blog Tiny Cartridge, and has contributed to Joystiq, Winamp, GamePro, and 4 Color Rebellion.

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