ZeptoLab, developer of the popular mobile game Cut the Rope
, will expand its marketing push with the hire of a new head of licensing and merchandising.
Tanya Haider joins the San Francisco company after a career specializing in kids brands that include SpongeBob Squarepants and Dora the Explorer. At ZeptoLab, she will oversee a new initiative to license and merchandise the studio's brands, including Cut the Rope
and its monster mascot, Om Nom.
Haider will oversee two appointed representatives, Bob Traub of Established Brands Licensing and Robert Miller of Studio Licensing, to represent the brand in North America and Canada, respectively.
Cut the Rope
has seen over 70 million downloads across its Android and iOS iterations since launching in October 2010, according to ZeptoLab.